Brand Story

We’ve always loved the ritual of gathering with friends, celebrating milestones, and raising a glass to the moments that matter.

Living in Scottsdale, those moments are everywhere—from rooftop happy hours and poolside afternoons to weekend brunches, dinner parties, concerts, and nights out with friends. There’s a unique energy here that revolves around connection, experiences, and making the most of every moment.

What we didn’t love was how alcohol often felt like the default choice for every occasion.

As much as we enjoyed the social side of going out, we found ourselves wanting something different. Something that felt just as elevated, intentional, and enjoyable as a cocktail, without always wanting the alcohol that came with it.

That’s where Noon Club began.

We created Noon Club to bring the cocktail experience into a more flexible lifestyle—one where you can choose what feels right for you. Whether you're enjoying a zero-proof drink at a sunset gathering, mixing up something refreshing after a workout, hosting friends by the pool, or adding your favorite spirit for a night out, Noon Club is designed to fit the moment.

Noon Club started as a passion project between friends, built around the flavors we love, the routines we value, and the lifestyle we’re drawn to. Every detail—from the ingredients we choose to the drinks we create—is inspired by experiences we genuinely enjoy and want more of.

We’re not trying to be everything to everyone.

We’re simply creating something we genuinely love—cocktail-inspired mocktail mixes that feel thoughtful, refreshing, social, and easy to enjoy anywhere.

Because at the end of the day, the best moments aren’t defined by what’s in your glass. They’re defined by the people around you.

Welcome to Noon Club.